Wednesday, April 23, 2008

A Pricing Strategy That Works!

Great Price - Hot Property - Top Sale

Even as media headlines shout that the real estate market is falling and crashing, The Sanborn Team has a very successful strategy when it comes to pricing homes--a strategy that ensures the administrator, executor or trustee of a piece of real estate gets the most for the property that they possibly can.

We recently took a listing in Beverlywood located a few doors south of Pico Blvd. The property is in serious disrepair and needs a ton of work and some have even considered it to be a tear-down.

After looking very closely at not only what has sold recently but what’s currently on the market, we decided that we should get extremely aggressive on the price. We listed the property at a very attractive price for two reasons: first, to gather up many offers so we could carefully choose the best buyer who is financially strong and who will close the escrow. And second, we wanted to make sure we could get the most money possible by driving the price up and creating our own bidding war.

The result? We sold the property for $80,000 more than the list price!

When it comes to marketing, listing and selling probate real estate, it’s imperative that you work with a real estate agent that specializes in these sales and has a fine tuned understanding of how to sell these properties in a declining market.

For more information about our services, please visit our website at or call us at 310.777.2858.